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Has Social Media killed the Working Week?

31/10/2014 - 11:34

A few years ago, in my role at that time of international business development, I experimented with LinkedIn Ads – mainly as a quick and useful way to reach an audience in Asia and Australia from...

Striking a balance when publicising good works

02/09/2014 - 06:29

Working for a company that takes its Corporate Social responsibility (CSR) very seriously, and being responsible for the company’s marketing, one of the challenges I face is getting the balance...

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